Touareg Activities

Luxury Cars Ambassador Programme

Biography

Freddie set England on fire in the summer of 2005, when he played a major role in regaining the Ashes from Australia - something England had been trying to do for 20 years.

His contributions were legendary, and won him the BBC Sports Personality of the Year award later that year.

Freddie is currently out of action after a fourth ankle operation, but English cricket fans cannot wait to see his return to the game fitter than ever in the summer of 2008.

Awards and Trophies

Awarded the MBE in 2005
BBC Sports Personality of the Year 2005
ICC Player of the Year 2005
ICC One-Day Player of the Year 2004
Wisden Cricketer of the Year 2004
Walter Lawrence Trophy 1999
NBC Denis Compton Award 1997

Example activity

• Hosting a team at the Windsor Cricket event for fleet, retailers and customers
• Interview with Paul Kimmage for the Sunday Times generating a PR value of £342,144 going out to an audience over 3.5 million
• Competition in the Daily Telegraph for 8 guests to win a nets session at Lord's facing Freddie
• Off road driving test with Jason Plato as a challenge on Cricket AM on Sky One providing 9 mins of footage to an audience over 27,000 with a PR value of £13,500
• Filming for SUV Focus Event and Commercial Vehicle piece
• Appearance on Fifth Gear with Vicky Butler-Henderson testing the Touareg and R32 on track generating £180,000 in media value
• Retailer incentive promotion featuring Freddie run in local cricket clubs
• Online competition for signed merchandise during the Ashes on www.five.tv which saw 150,000 entries