Touareg Activities
Luxury Cars Ambassador Programme
Biography
Dominant and domineering, Ian Botham was not merely the top English cricketer of the 1980s but the leading sports personality.
Botham famously led England to an astonishing Ashes victory with three performances – two with bat, one with ball – of mystical brilliance.
His batting was based on sound principles and phenomenal strength; his bowling seemed by then to be more run-in-and-hope, but batsmen remained intimidated by his early reputation to the end.
His apres-cricket activities were always turbulent, and often semipublic. Yet he has settled into a calm-ish middle age as a TV commentator.
Awards
BBC Sports Personality of the Year 1981
Walter Lawrence Trophy 1982
Walter Lawrence Trophy 1985
Awarded the OBE in 1992
Knighted in 2007
Example activity
- Four page feature interview in First Class Magazine (Cricket and Business publication) with PR value of £13,050 and distribution to all major businesses in cricket
- Filming on Fifth Gear with Jason Plato off road driving in the Touareg generating PR value of £395,805 and 22 minutes of airtime
- Drop into local retailer Croydon for re-opening
- Attendance at Christmas party – dancing with guests
- Attendance at Retailers event to Dubai



