Touareg Information

Luxury Cars Ambassador Programme

Introduction

The launch of Touareg and Phaeton in 2003 heralded a new era for the brand widening its appeal to a great audience and further demonstrating its commitment to engineering perfection.

To help raise awareness of these new products an ambassador programme was developed by Luxury Cars with carefully selected individuals that place high demands on the cars they drive, from comfort and luxury through to style and design. Within this programme are representatives from cricket, equestrianism, sailing and rowing.

The following slides give you an introduction to the central ambassadors and also provide examples of their uses across the business.

If you think this could be of interest to your business there is a guide for you to facilitate your own local ambassador programme and details of a Luxury Cars offer to help support you.

Central Programme

The central programme currently includes the good and the great from the world of sport. Consisting of 24 sports men and women who can demonstrate the strengths of the brand.

Cricket: Andrew "Freddie" Flintoff, Kevin Pietersen, Shane Warne, Darren Gough, Stuart Broad, Ian Botham, the centrally contracted England cricket team and coach Peter Moores
Equestrianism: Mary King
Rowing: Steve Williams
Sailing: Team Tornado – Leigh McMillan and Will Howden